Spanish Broadcasting System has announced the appointment of Geraldo Arriaga as VP, Digital Media Sales of SBS, LaMusica App. Geraldo will spearhead the company’s digital revenue efforts at the national scale, and work directly with all Digital Sales Managers, Sales Management, and divisions in each SBS market. He will ensure SBS’s digital media programs are fully integrated into the network’s growing “Original Content Strategy.” Arriaga will be based out of Miami and report to Albert Rodriguez, COO of SBS. Prior to joining SBS, Arriaga served as Online Sales Manager for Clear Channel Online Music & Radio for 17 years. He also served as Digital/Local Sales Manager for SBS in the Miami market for four years.
“Geraldo is a great addition to our strong digital media team,” commented Albert Rodriguez, COO of SBS. “His extensive experience and knowledge of the U.S. Hispanic market will help generate additional growth for SBS’s expanding digital community, and deliver the best applications, services, and programs for our valued audience, clients, and brand partners.”
