105.7 MAX FM has launched Max Cares – Taking Care of San Diego Together, a media outreach program that brings one local charity a month to the forefront with the goal of educating the community about the organization and the work they do in the community. The initiative will also inform listeners how they can become involved or volunteer with the organization, as well as how to tap into the charity’s resources if needed and how to donate or participate in their events or programs. The program kicks off February 1 with Veterans Village of San Diego.
President and Market Manager Mike Glickenhaus said, “We feel a very strong obligation to help support and give back to the San Diego community. The goal with our Max Cares initiative is to help our audience learn more about the great work being done by numerous charitable organizations and how they may be able to get involved in those efforts. The work these organizations do and the people behind them is critical to so many San Diegans.”
